What is Previews?

Posted on February 23, 2009

Since unveiling our newest website: we’ve been asked, “What exactly is Previews?” Here’s a little background…

In 1906, a young real estate agent in the San Fransisco Bay area recognized that while people were trying to piece their families back together following the massive earthquake, there was a need for honest, knowledgeable real estate agents. Colbert Coldwell founded his company with, what was at that time, a revolutionary philosophy: “The customer’s best interest above all.” In 1914 Benjamin Arthur Banker joined Coldwell as a full partner and together they forged a tradition of integrity which is still the benchmark by which all firms strive to this day…Then,

The Previews Program was founded in 1933 by Henderson Talbot, a young entrepreneur who was one of the first to market real estate beyond his local area. He specialized exclusively in luxury homes, and marketed them both nationally and internationally. Coldwell Banker Real Estate LLC acquired this program and continues to build its success through the Coldwell Banker Previews International brand. Through the Previews Program, Coldwell Banker has represented an impressive array of real estate and a notable list of clientele. Previews works with more celebrities, dignitaries and affluent buyers than any other Florida Real Estate firm! Worldwide Coldwell Banker has over 3,700 offices in 47 countries. Our track record in Luxury Real Estate is unmatched, selling more luxury homes internationally than any other real estate company. Over 50% of the million dollar + homes in the United States are sold by Coldwell Banker…We handle an average of One hundred and one million dollars in luxury home sales every day!

We believe the marketing of Naples magnificent luxury residences demands the expertise of a Previews Property Specialist. Please call The Team and let us show you how we can strategically market your home to an affluent audience in search of multi-million dollar estates. 239-370-0574. Thank you. Have a great day!