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What is a QR Code?

Posted on October 11, 2010

Once again, Chip and I are leading the charge in new marketing ideas!

According to Wikipedia, a QR Code is a “matrix barcode, readable by QR scanners, mobile phones with a camera, and smart phones. The code consists of black ‘modules’ arranged in a square pattern on a white background.” The information encoded can be text, URL or other data–even artwork!

Created in Japan by a Toyota subsidiary in 1994, the QR code is becoming one of the most popular two-dimensional barcodes in the world. The initial ‘QR‘ stands for Quick Response as it allows the content to be ‘decoded’ at a very high speed!

Although initially used for tracking parts in a automobile factory, QR codes today are being used in many different ways, including making real estate information quickly available: such as this barcode shown here. Users simply can generate and print their own QR codes for others to scan and use by visiting one of several free QR Code generating sites.

The Harris-Peppe Team is now using these codes in all of our window displays, fliers in information boxes, mailings, and certainly print media where we are restricted by ad space issues. We are presently working on ways to retrieve data on how and when the codes are being scanned. This is the future folks!

If you have *code reader capability, scan this matrix and let me know what you “see”! I think you’ll find information about one of our fabulous waterfront listings here in Naples Florida…Now, isn’t that just the best?

I’m not sure who said this, but I agree…“You can’t do today’s job with yesterday’s methods and be in business tomorrow.”

Thanks for ‘reading’, and make it a great day!

The Naples Real Estate Blogger

*Many Android phones now come with QR code readers already installed…also, Nokia phones running S60 3rd edition or newer, Blackberry phones running Blackberry Messenger 5.0 or more recent versions can scan using the “scan group barcode” option in the BBM menu.