Staying Up in a Down Market

Posted on January 06, 2009

People ask me how I stay “up” in such a down market…the answer is really quite simple.

First, we know that there isn’t anything that we can’t accomplish together. This is a must: Be part of the solution, not part of the problem…Be creative, think outside the box, look at challenges as opportunities to learn and improve…A positive attitude, a strong faith. Be pro-active!

Also, Chip & I made the decision when we got home from our summer vacation this year to discontinue the local newspaper delivery. We found that we would sit each morning and read the paper and watch the news while drinking our coffee and before we even left the house we were already inundated with too much negativity. Of course, our customers and clients are tuned into what is happening in the world, primarily the financial markets, so we need to stay up to date with what is happening…logging onto a few key websites will bring us up to speed in just a few minutes. We both check the headlines, but steer clear of reports that editorialize. Steer clear of dome and gloom!

Next, we concentrate on all the positive things that are happening in our local real estate market rather than the negative reports…and there’s plenty of good news! Real estate is LOCAL, and even within Naples there are pockets of the market doing very well. The media creates the perception that the entire town is off by 40 or 50%, but that simply is not true. There are some great bargains right now, and interest rates have never been better. ~Probably one of the greatest football coaches of all time, Vince Lombardi, had a wonderful coaching philosophy. Each week before the game he would show his players films of all the plays they got right the previous week…I believe this had so much to do with his success. What you focus on becomes your reality; so, if you worry, more things to worry about WILL come your way. Accentuate the positive! It’s easy once you make it a habit. And besides, people like working with happy people!

We look forward to hearing from you. Please call us with any questions about any specific areas in Naples. Call us or check out our website at We will be happy to assist you and hope to earn your business! 239-370-0574