January Activity Indicates Price Reductions Produced Increased Sales!
It is interesting to see the latest report from The Naples Area Board of Realtors which was recently published comparing January 2025 to January 2026 [see graphic below]. Despite a surge of over 900 new listings in January compared to December 2025, overall inventory decreased 10.6% ~This means the pace of sales outpaced new supply. Historically sellers put off reducing prices until much later in the season, but today many are trying to stay ahead of the curve and adjusting to stay competitive. We’ve even experienced some ‘multiple offers’. If a buyer sees what they want, they make an offer!
Several local markets, such as Port Royal, Colliers Reserve, Naples Park and NA15 [the area between US 41 and Goodlette Road] showed a “Balanced” supply for the first time in years! Other popular communities such as Pelican Bay, Grey Oaks, The Vineyards, Lakewood and Quail Creek have a “Less than 1 Year Supply” slightly favoring sellers. While other popular neighborhoods such as Olde Naples, Aqualane Shores, Royal Harbor and Pine Ridge average approximately a 1.4-year inventory, leaning more towards a ‘Buyer’s Market’.
Overall inventory is down 11% yet incredibly “Pendings” are up 40%! Overall “Closed Sales” are only up slightly over last year at .5%, and “Days on the Market” are up another 5% to 97 days. Another typical Naples stat is the percentage of closed sales that were cash vs. mortgage, up over last year from 61% to 67%.
Single-family homes closest to the beach continue to rise in value, increasing 5.8% year-over-year. Condominiums over $5 Million sold faster than any other home type and price point last month. The zip codes with the highest appreciation are: 34104, 34105 and 34116, up 11.6% year-over-year. Sales of homes with 4 or bedrooms increased 9%. These are some of the statistics that I find interesting.
If you are interested in learning more about a specific geographic area or subdivision the team at NaplesRealEstate.com are ready, willing and able to assist you. With over 100 years combined experience, all in the SW Florida area, you will not find a more competent group to help you achieve your real estate goals and dreams.
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Sincerely,
The Naples Real Estate Blogger
