Coldwell Banker’s newest “Portraits” Campaign

Posted on March 31, 2009

The Coldwell Banker ‘Portraits’ campaign, which was originally released in 2008, has begun its 2009 multimedia roll-out highlighting the company’s experience and innovation.

Remember, Coldwell Banker has been successfully selling homes for 103 years! That is unprecedented in the industry today. The first spot, Iconic Homes, features notable properties such as The White House, Frank Lloyd Wright’s Falling Waters and the Jetsons’ space age residence. The final tag line re-emphasizes our now famous slogan, …”we never stop moving.” It is a super one minute commercial!

The second spot highlights how consumers today are empowered by technology. The wealth of information available online is practically unmeasurable! I know you will find this commercial equally entertaining.

Michael Fischer, Senior Vice President of marketing for Coldwell Banker Real Estate LLC was quoted as saying, “Along with reaching consumers on an emotional level, these new commercials highlight how we provide listing information to consumers anytime and anywhere they want it.

Relatively speaking, we may be an “old” company, but we’ve got a bag full of new tricks!

Call today, and let us put our experience and technology to work for you: 239.250.4370