In a market “plagued by a two year price slump”, Coldwell Banker is asking its sellers to slash prices! We estimate nearly 30,000 sellers across the U.S. will reduce their list price during the 10-day sales event with the hope that it will increase activity.
Click on this link to read the full story as seen in REUTERS yesterday 10/06/08:
Jim Gillespie, chief executive of Coldwell Banker, was also quoted in an article by The Associated Press last Friday, October 3rd, where he spoke of the nationwide promotion. This can be found by Google-ing “Coldwell Banker 10-day Sale.”
Jim has also been interviewed today on CBS Radio, CNNMoney, KCBS Radio, CNBC Power Lunch (click on: http://www.cnbc.com/id/15840232?video=879758184 ), Bloomburg and Brandweek. An article in Brandweek by Steve Miller can also be read in its entirety by clicking on this link: http://www.brandweek.com/bw/content_display/news-and-features/technology-finance/e3i3ccdd00902078c2443f98cab7e3c3b3c
The Harris-Peppe Team will be participating in this event. Their sellers were very receptive to the price adjustments and are excited about the national exposure their properties are getting through the media coverage. Each of their listings will have special finance options in place to assist potential buyers looking for a mortgage. Addresses and times of the open houses will be posted again in a future entry. If you have any comments or questions please do not hesitate to call us directly at: 239-370-0574.
Looking forward to seeing you there!